On the internet, web “bots” and web “spiders” constantly browse my site for the purpose of indexing or “scripting” it. Translation? The bots and spiders see and understand text placed within specialized headings and subheadings. Used to denote the importance of information, these so-called HTML headers — or “tags” — receive prime treatment by search engines looking for “hookwords” to associate with each webpage.
HTML — Indexing Code
HTML is geek speak for HyperText Markup Language. Because this code “marks up” certain words, it functions like Track Changes and draws your attention to particular places on the page.
Obviously, bots and spiders like to read, and so do humans. That’s why outlining, formatting, PowerPointing and indexing are the primary methods used to write code, copy, articles or screenplays.
How is Outlining a Document like HTML Coding?
HTML code makes the “crawl-able” links for search engines; they in turn entice the spiders and bots to your website. Writing code is like scripting an essay’s outline. Level I, the main point, contains the thesis or the “hook” that lets everyone know what’s at stake. The next Levels are the smaller subpoints/subheads. Each performs like a paragraph in the document, separating itself from other block elements with a line of blank space.
How is Formatting a Document like HTML Coding?
To format the text on a webpage, you use a headline followed by subheadings. This breaks up the writing, improves the layout of the page, and lets the search engines know what’s relevant. Similarly, titles and subtitles make written documents easier to read, and understand. Usually they are formatted with different font sizes or font aspects (i.e. uppercase, lowercase, bolded, underlined, etc.). Similarly, with HTML code, the h1 element makes the headline BIG and bold. To create smaller subtitles or levels of text, you can use the h2 or h3 etc. elements.
How are PowerPoint Bullet-Points like HTML Code?
When HTML tags define a line of text as a headline or a subheading, they also create hierarchies of importance. Writing good code helps to ensure the levels are correctly indexed and searchable. Bullet-point headings and subheadings on PowerPoint slides also tell the viewer what to look for. Additionally, they aid in organizing the screen by getting all the main and sub points across quickly and directly.
How is Manuscript Indexing like Writing Code?
To index keywords in a book or on a website, the coder/indexer finds the hookwords, slugs or taglines on each page. Both the HTML coder and the manuscript indexer list these terms properly, then format them in a certain order. However, the indexer has to add page numbers so readers can flip back for more information.