Indexing Code: Outlining, Formatting, PowerPointing

indexing

On the internet, web “bots” and web “spiders” constantly browse my site for the purpose of indexing or “scripting” it. Translation? The bots and spiders see and understand text placed within specialized headings and subheadings. indexingUsed to denote the importance of information, these so-called HTML headers — or “tags” — receive prime treatment by search engines looking for “hookwords” to associate with each webpage.

HTML — Indexing Code

HTML is geek speak for HyperText Markup Language. Because this code “marks up”  certain words, it functions like Track Changes and draws your attention to particular places on the page.

Obviously, bots and spiders like to read, and so do humans. That’s why outlining, formatting, PowerPointing and indexing are the primary methods used to write code, copy, articles or screenplays.

How is Outlining a Document like HTML Coding?

HTML code makes the “crawl-able” links for search engines; they in turn entice the spiders and bots to your website. Writing code is like scripting an essay’s outline. Level I, indexingthe main point, contains the thesis or the “hook” that lets everyone know what’s at stake. The next Levels are the smaller subpoints/subheads. Each performs like a paragraph in the document, separating itself from other block elements with a line of blank space.

How is Formatting a Document like HTML Coding?

To format the text on a webpage, you use a headline followed by subheadings. This breaks up the writing, improves the layout of the page, and lets the search engines know what’s relevant. Similarly, titles and subtitles make written documents easier to read, and understand. indexingUsually they are formatted with different font sizes or font aspects (i.e. uppercase, lowercase, bolded, underlined, etc.). Similarly, with HTML code, the h1 element makes the headline BIG and bold. To create smaller subtitles or levels of text, you can use the h2 or h3 etc. elements.

How are PowerPoint Bullet-Points like HTML Code?

When HTML tags define a line of text as a headline or a subheading, they also create hierarchies of importance. Writing good code helps to ensure the levels are correctly indexed and searchable. indexingBullet-point headings and subheadings on PowerPoint slides also tell the viewer what to look for. Additionally, they aid in organizing the screen by getting all the main and sub points across quickly and directly.

How is Manuscript Indexing like Writing Code?

To index keywords in a book or on a website, the coder/indexer finds the hookwords, slugs or taglines on each page. Both the HTML coder and the manuscript indexer list these terms properly, then format them in a certain order. However, the indexer has to add page numbers so readers can flip back for more information.indexing

 

 

 

 

Grammar Brainworms: A Taxonomy of Bugs and Nouns

As my proofworking.com website winds its way through the interweb, I’ve had grammar brainworms all week that I blame on those tent caterpillars.

When I look at a

proofworking: they eat, they edit
nest of caterpillars

I see an arboreal hair-net. I know that inside that concentrated dark centre the bagworms squirm. Interesting that the nest completely covers the end of a tree branch. At this point in time, it is stretched beyond reckoning and I’m horrified to report that the black spot in the belly of the tent — the mass of larvae (up to 300 eggs) — grows bigger by the minute. These little critters were born to eat! They get their nutrients by consuming the green foliage in the tree. Since I am bad at identifying leaves too, I really have no idea what type of leafage we’re talking about here. Ash? Aspen? Who knows. So, I rummaged around beneath the branches and found a pair sporting a sweet little hinge-system at the top.

grammar
dropped leaves from “caterpillared” tree

After I took the leaves inside and left them on my desk my little housebound cat found them and went buggy. Excited by the smell of nature coming inside, he raced around, sniffed, wrestled the leaves to the carpet, stomped on them, rolled over them, and left them for dead. This is what remains:

grammar
chewed and crumpled leaf

The Grammar of Nouns

Notice above how the words “ash” and “aspen” are not italicized. They are specific proper nouns but I haven’t researched them yet to find their Latin names. When I include the Latin for tent caterpillar (Malacosoma) it is always typed up in slanted font, aka italics. This special typeface makes the word slither across the page. But generic words like “bugs,” “trees,” “unmentionables” often disappear into the sentence, unhighlighted, unnoticed. These are of course still proper words but they’re classified as common nouns because they name a class of objects.

The Grammar of Bugs

The Latin grammar for tent caterpillar further divides and subdivides.  Malacosoma just represents the genus of the beast; in addition, there is the family — Lasiocampidae. The terms genus and family, part of the biological classification set up by Carl Linnaeus’s Systema Naturae, also includes species (and sometimes subspecies).

A Taxonomy of Bugs and Nouns

Fascinatingly, common nouns further subdivide into concrete nouns like caterpillar and larvae and abstract nouns like love, happiness, bliss. Because the latter nouns — states of being — are often in flux, their taxonomical break-downs depend upon the individual, and its species.

 

Getting Verified: My New ProofWorking Website

Each time I edit my slugs and snippets, or whenever I activate a verification code through my new plugin tool Yoast SEO, I feel certain I am getting my new website ProofWorking ready to enter into the great unknown, to swim off into the depths, to find the like-minded, to school with the big fish. Blessings to my website! I hope you have it in you to find your way up to the top.

I don’t know why I’m using a piscine metaphor for my site as I’m really more earth than water. Instead, I’ll plug in another theme: caterpillars. They preoccupy me too. Especially when I am out on the back deck, hanging someone’s unmentionables on the clothes rack, watching the tightly coiled nest of tent caterpillars shake in the wind. Of course I wonder, when will you hatch?

Here are a few pictures of their deeply horrifying nests.

proofworking: they eat, they edit
nest of caterpillars
Tent Caterpillars

That first web has a dark ominous coil of life at the centre. Heavy with teeming hairy slugs, each ready to worm its way out and down, down the end branches of some kind of big tree. I know the larvae will change into moths or butterflies, but what type? Will I think they are lovely when they take to wing? Because I surely do not love them now, swinging around in their soiled webs, sucking the life out of the leaves, making ready for the great hatching.

Notice how generic I am about some life forms, but specific about others. Like the female protagonist who descended into the core of her psyche in Margaret Atwood’s *Surfacing*, have I lost the grammar that I know once existed, unlearned the tools for naming things? Trees, flowers, unmentionables. I need to edit those words. So instead of bug, worm, larvae — TENT CATERPILLAR, and more specifically, Malacosoma disstria.

That’s what “to edit” means. FACT CHECK it, RESEARCH it, CLARIFY the writing. So let’s start there with some “proofworking.” Edit, Edit, Edit!!!